{"id":2473105,"date":"2016-04-04T00:00:00","date_gmt":"2016-04-04T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/from-sport-to-corporate-storytelling\/"},"modified":"2022-01-18T13:18:00","modified_gmt":"2022-01-18T13:18:00","slug":"from-sport-to-corporate-storytelling","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/from-sport-to-corporate-storytelling\/","title":{"rendered":"From Sport to Corporate Storytelling"},"content":{"rendered":"<h3><a href=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina.jpg\" rel=\"attachment wp-att-2419074\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2419074 alignleft\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg\" alt=\"Storytelling_Federico Buffa_copertina\" width=\"276\" height=\"158\" \/><\/a>In recent times, we have heard a lot about \u201cStorytelling\u201d, the art of using stories to\u00a0communicate\u00a0and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline.<\/h3>\n<p>However, there is still a lot of confusion around the definition of <strong>storytelling<\/strong> that, <strong>just to clarify, does not consist in communicating the chronological history of a brand or product<\/strong>. Storytelling aims at creating a narrative universe around them while generating value that can be identity-making, social or economic.<\/p>\n<p>Storytelling can be used in different contexts, but sport is an area that offers many application opportunities. Just think of <strong>Federico Buffa<\/strong>, the star sportswriter of the Sky format \u201cFederico Buffa racconta\u2026\u201d in which a sporting event, or the life of a certain athlete, are presented with paced narrative style.<\/p>\n<p>The main characters are humanized and the main story becomes a common thread that helps the narrative line, but that is not its focus. For example, speaking of \u201cthe World Cup Mexico 1970\u201d the narrator can go back as far as Montezuma (the last Aztec emperor) without losing the viewer\u2019s attention. Sport is the perfect glue to bond history, music, literature, and more generally the life of men.<\/p>\n<p>Federico Buffa has made \u201cStorytelling\u201d popular in Italy, but he was not the only one to use this style of narration. <strong>Simone Moro, Emilio Previtali and Herve Barmasse<\/strong> (respectively climber and free riders, athletes of the The North Face team) wrote numerous books, also using spectacular pictures that make the text more accessible and exciting.<\/p>\n<p>The \u201cStorytelling\u201d has become famous in the field of journalism, but in the communication filed and in the world of PR has evolved into something more complex that you can identify as <strong>Corporate Storytelling<\/strong>.<\/p>\n<p>One of the most effective examples of the power of \u201cCorporate Storytelling\u201d is the campaign created to promote the fourth season of <strong>House of Cards<\/strong>. The popular TV series produced by Netflix tells the adventures of Francis J. Underwood and his race for the US presidency.<\/p>\n<p>This seri<a href=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Netflix_interna.jpg\" rel=\"attachment wp-att-2419072\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2419072 alignright\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Netflix_interna-300x150.jpg\" alt=\"Storytelling_Netflix_interna\" width=\"324\" height=\"162\" \/><\/a>es is the spearhead for Netflix and the US Company wanted to create a campaign specifically aimed at increasing the hype for the fourth season.<\/p>\n<p>&nbsp;<\/p>\n<p>In fact, a real political campaign \u2013 with billboards and committees in favor of Underwood scattered across America \u2013 has been organized. Emblematic ww.fu2016.com the website that has nothing to envy to those of candidates Clinton, Trump and Sanders.<\/p>\n<p>Netflix has created a <strong>real universe<\/strong> on social and traditional media around <strong>Frank Underwood,<\/strong> and to seal the whole thing, they organized a press conference at the Smithsonian in New York City: in the famous museum, it was displayed the collection of portraits of all US presidents and, between Washington, Kennedy and Roosevelt, there was a portrait of Francis J. Underwood.<\/p>\n<p>In the United States this practice has already been used in different contexts. In Italy, we are just starting out but it is only a matter of time. The way forward has\u00a0been\u00a0mapped out!<\/p>\n<p>*** This article has been originally published on\u00a0Sound Public Relations blog<\/p>","protected":false},"excerpt":{"rendered":"<p>In recent times, we have heard a lot about \u201cStorytelling\u201d, the art of using stories to\u00a0communicate\u00a0and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272],"tags":[1284,1285,1286,1287,1288,1289,1290,1266,1291,1292,1280,1293,1294,1262,1295],"coauthors":[1817],"class_list":["post-2473105","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends","tag-corporate-storytelling","tag-emilio-previtali","tag-federico-buffa","tag-frank-underwood","tag-herve-barmasse","tag-house-of-cards","tag-netflix","tag-pr","tag-simone-moro","tag-smm","tag-social-media","tag-sound-pr","tag-sound-public-relations","tag-sports","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Sport to Corporate Storytelling - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/from-sport-to-corporate-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Sport to Corporate Storytelling - PRGN\" \/>\n<meta property=\"og:description\" content=\"In recent times, we have heard a lot about \u201cStorytelling\u201d, the art of using stories to\u00a0communicate\u00a0and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/from-sport-to-corporate-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T13:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"From Sport to Corporate Storytelling\",\"datePublished\":\"2016-04-04T00:00:00+00:00\",\"dateModified\":\"2022-01-18T13:18:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Storytelling_Federico-Buffa_copertina-300x171.jpg\",\"keywords\":[\"Corporate Storytelling\",\"Emilio Previtali\",\"Federico Buffa\",\"Frank Underwood\",\"Herv\u00e8 Barmasse\",\"House of Cards\",\"Netflix\",\"PR\",\"Simone Moro\",\"SMM\",\"Social Media\",\"Sound PR\",\"Sound Public Relations\",\"Sports\",\"Storytelling\"],\"articleSection\":[\"PR Tips &amp; Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/\",\"name\":\"From Sport to Corporate Storytelling - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Storytelling_Federico-Buffa_copertina-300x171.jpg\",\"datePublished\":\"2016-04-04T00:00:00+00:00\",\"dateModified\":\"2022-01-18T13:18:00+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/from-sport-to-corporate-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Storytelling_Federico-Buffa_copertina-300x171.jpg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/Storytelling_Federico-Buffa_copertina-300x171.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World&#039;s Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\",\"name\":\"PRGN Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"caption\":\"PRGN Admin\"},\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/prgn-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Sport to Corporate Storytelling - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/from-sport-to-corporate-storytelling\/","og_locale":"es_ES","og_type":"article","og_title":"From Sport to Corporate Storytelling - PRGN","og_description":"In recent times, we have heard a lot about \u201cStorytelling\u201d, the art of using stories to\u00a0communicate\u00a0and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real discipline. However, there is still a lot of confusion around the definition of [&hellip;]","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/from-sport-to-corporate-storytelling\/","og_site_name":"PRGN","article_published_time":"2016-04-04T00:00:00+00:00","article_modified_time":"2022-01-18T13:18:00+00:00","og_image":[{"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg","type":"","width":"","height":""}],"author":"PRGN Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"PRGN Admin","Tiempo de lectura":"3 minutos","Written by":"PRGN Admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/"},"author":{"name":"PRGN Admin","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6"},"headline":"From Sport to Corporate Storytelling","datePublished":"2016-04-04T00:00:00+00:00","dateModified":"2022-01-18T13:18:00+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/"},"wordCount":526,"commentCount":0,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg","keywords":["Corporate Storytelling","Emilio Previtali","Federico Buffa","Frank Underwood","Herv\u00e8 Barmasse","House of Cards","Netflix","PR","Simone Moro","SMM","Social Media","Sound PR","Sound Public Relations","Sports","Storytelling"],"articleSection":["PR Tips &amp; Trends"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/","url":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/","name":"From Sport to Corporate Storytelling - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg","datePublished":"2016-04-04T00:00:00+00:00","dateModified":"2022-01-18T13:18:00+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/from-sport-to-corporate-storytelling\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2016\/04\/Storytelling_Federico-Buffa_copertina-300x171.jpg"},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World&#039;s Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6","name":"PRGN Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","caption":"PRGN Admin"},"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/prgn-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473105"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473105\/revisions"}],"predecessor-version":[{"id":2474733,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473105\/revisions\/2474733"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473105"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}