{"id":2473102,"date":"2015-11-23T00:00:00","date_gmt":"2015-11-23T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/uwe-schmidt-interviewed-by-german-netzwirtschaft-net-digital-workouts\/"},"modified":"2021-10-06T05:37:13","modified_gmt":"2021-10-06T05:37:13","slug":"uwe-schmidt-interviewed-by-german-netzwirtschaft-net-digital-workouts","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/presidents-blog\/uwe-schmidt-interviewed-by-german-netzwirtschaft-net-digital-workouts\/","title":{"rendered":"Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)"},"content":{"rendered":"

\"logo-Netzwirtschaft\"<\/a>Interview by Netzwirtschaft.Net<\/a><\/em><\/p>\n

 <\/p>\n

Who is Uwe Schmidt? Please briefly introduce yourself.<\/em><\/strong><\/h3>\n

I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found in my choice of career. Initially, I wanted to be a teacher, then a priest, then a journalist. At the end I landed up in PR. My first and only job application was as a trainee in a PR agency which resulted in my professional career choice. I’ve accomplished all the learning stages from being a trainee through to becoming chairperson. I’ve never regretted my decision. Name of the agency: Industrie-Contact AG<\/a> in Hamburg, networked globally through the Public Relations Global Network (PRGN). I’m presently the Chair of the Advisory Board and before that I was the President, which saw me handing over the reigns to a colleague from the USA in order for me to have more time for my own agency and for myself.<\/p>\n

Please share some of your eccentricities with us so we don’t only gain a professional perspective who you are.<\/em><\/strong><\/p>\n

I like to solve matters consistently and not just talk about it. ‘Dont talk, just do it’ is my motto. Personally, I love music the most, I play the guitar and from time to time also with my band JaWu (http:\/\/www.jawu-music.com<\/a>). We belong to the musical genre, singer-songwriter and have just recorded an electronic rock album. This isn’t eccentric, right? My band mates claim that I\u2019m a structure freak. By this they mean that instead of just jamming with them during band practice, I like to have well-structured sessions. They are in fact right in saying this about me, because due to time constraints our practice sessions are a rarity.<\/p>\n

Elevator Pitch! What does your company do? And especially: what are your specialties, where are your superpowers hidden?<\/em><\/strong><\/p>\n

We are globally connected to almost 50 independent and owner-operated agencies through the Public Relations Global Network (prgn.com<\/a>) and advise world-renowned clients locally and abroad. This connection which is paired with a great deal of traditional PR know-how and modern digital communications is key to our current success. This distinguishes us from almost all the other agencies of our size in Germany.<\/p>\n

By the way Superpower: Reveal an example of your companies ‘best practice’, where you were exceptionally successful?<\/em><\/strong><\/p>\n

We are brilliant in the traditional art of PR and have managed to combine this with digital PR including social media\/bloggers as well as with SEO PR. In all this, for the benefit of our clients, lies premium contacts for the target media. We invest a lot of time in these contacts. We don’t have any run-of-the-mill media list.<\/p>\n

Recently we hosted 2 blogger events in Hamburg and in Frankfurt for a hair removal device so that men and women no longer have to shave or wax. These were both highly successful because we invested a lot of time in advance in networking and after event activities.<\/p>\n

When you consider the overall connected economies of your market, your company, your position; what would be your main challenges in the next months or years?<\/em><\/strong><\/p>\n

Challenges for the society, or rather the nation:<\/p>\n

The way things are progressing at present, then definitely the handling of the refugee situation, issues about integration and related social and financial challenges.<\/p>\n

Challenges for the connected economies in Germany\/Europe:<\/p>\n

I consider the “two-speed” net neutrality as a big failure, because this will ultimately remove the equality of all internet users. The internet has of now a 1st class and a 2nd class system.<\/p>\n

Challenges for our markets:<\/p>\n

In Germany, the network development in the rural sectors must be seriously advanced. If I didn’t establish my agency in Hamburg but somewhere in the countryside, then maybe we wouldn’t have even existed, because modern communication technology and in part networks, communicate like a Porsche that has been forced to bump over dirt roads.<\/p>\n

Challenges for our company:<\/p>\n

We have to better position our integrated offer of traditional PR with modern digital PR for our clients. Many clients have a great need for consultation \u2013 often without them even knowing it.<\/p>\n

What has annoyed you the most on the internet and over what were you most pleased?<\/em><\/strong><\/p>\n

The internet has enabled access to an incomprehensible amount of information from practically every corner of the earth \u2013 provided there is a connection. This is unbelievable. The internet has also led me to not be able to distinguish between work and leisure time, because now I am always availabe and this is also expected of me. I have to accept this for the way things have become. There’s no turning back \u2013 certainly not if you are in the communications industry.<\/p>\n

Give us a recommendation for a blog\/ a newsletter\/ a business magazine, with who\/which you are readily informed:<\/em><\/strong><\/p>\n

wuv.de<\/a>
\nmashable.com<\/a>
\nholmesreport.com<\/a>
\nbjoerntantau.com<\/a>
\nsistrix.com\/blog<\/a>
\nmacobserver.com<\/a>
\nprgn.com\/blog<\/a><\/p>\n

An article which has recently enthralled you:<\/em><\/strong><\/p>\n

http:\/\/www.zeit.de\/2015\/41\/fluechtlinge-krise-deutschland-zaun-angela-merkel\/komplettansicht<\/a><\/p>\n

A fascinating book that has inspired you: <\/em><\/strong><\/p>\n

Claus Kleber: Spielball Erde \u2013 Machtk\u00e4mpfe im Klimawandel<\/p>\n

A series of events, where you really learnt something:<\/em><\/strong><\/p>\n

Our biannual Public Relations Global Network conference (prgn.com<\/a>)<\/p>\n

The most useful tool\/ helpful software for your work (besides the mind):<\/em><\/strong><\/p>\n

Translation software<\/p>\n

With which experts would you like to work one day with and why?<\/em><\/strong><\/p>\n

Every six months I sit down with extreme pleasure together with my colleagues from PRGN for 3 days. I’ve gained a lot and as a result I can continuously refine the direction of my agency.<\/p>\n

 <\/p>\n

“Mit welchem Experten w\u00fcrdest Du am liebsten einmal einen ganzen Tag zusammenarbeiten<\/a>“<\/em> was first published in German on IC’s (Industrie-Contact) blog.<\/p>\n

 <\/p>\n

\n

More information<\/h4>\n

Official Website Netzwirtschaft: www.netzwirtschaft.net<\/a><\/p>\n

Facebook: Interview Uwe Schmidt<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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