{"id":2473094,"date":"2015-06-05T00:00:00","date_gmt":"2015-06-05T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/american-ceos-preparing-to-be-interviewed-by-the-media-must-have-an-online-presence\/"},"modified":"2022-01-18T13:05:52","modified_gmt":"2022-01-18T13:05:52","slug":"american-ceos-preparing-to-be-interviewed-by-the-media-must-have-an-online-presence","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/american-ceos-preparing-to-be-interviewed-by-the-media-must-have-an-online-presence\/","title":{"rendered":"American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence"},"content":{"rendered":"

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date<\/h2>\n

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While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!<\/h2>\n

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Preparing to be interviewed by a North American journalist in the United States or Canada? While the top source of interview preparation material is still past media coverage, today\u2019s journalists are getting the jump on their executive interviewees by studying their social media profiles. In a survey of fifty journalists around North America, 80 percent will browse an executive\u2019s LinkedIn profile before an interview, followed closely by their Twitter and Facebook pages.<\/h3>\n

The survey conducted by the Public Relations Global Network (PRGN) also showed that executives\u2019 knowledge of their company and market is more important in an interview than their personality, although not by much.<\/p>\n

That\u2019s not to say an executive should not appear personable. In fact, arrogant behavior was reported as the biggest turn-off to a journalist, followed by failing to answer material or sensitive questions and attempting to control the final content of the article.<\/p>\n

“One of the biggest dangers facing CEOs who engage in media relations is failing to take the time to prepare for the interview,\u201d said Aaron Blank, CEO\/president of The Fearey Group and the member of PRGN conducting the survey. \u201cIgnorance can be costly to a CEO or his\/her company. Our survey came up with a number of tips for top executives.”<\/p>\n

Tips for CEOs<\/h3>\n

Realize that your online presence is where the interview actually starts. Represent yourself and your company on LinkedIn the way you want to be represented by the press, because that\u2019s often times where they\u2019ll meet you first. And if you\u2019ve done a good job of presenting yourself as a nice person online, make sure you follow through by being a nice person in person. Consistency is important, and so are good relationships.<\/p>\n

If you know you might be asked some hard questions, be ready to answer them. Being prepared will serve you better than being evasive. Remember that a good interview is a partnership.<\/p>\n

Be a good host. 88 percent of journalists prefer to conduct interviews in the executive\u2019s office, so make sure your office is ready to reflect the best of your organization. 70 percent prefer the phone.<\/p>\n

And since the biggest representation of yourself is still past press material, the sooner you get those good interviews in print the better.<\/p>\n

According to the survey, top sources of interview preparation material used by journalist are past media coverage, LinkedIn profiles, Twitter and Facebook. The company\u2019s website, annual reports and press releases are second to these.<\/p>\n

Journalists expect a CEO to demonstrate outstanding knowledge of the company and market, an engaging personality and a strong track record of performance.<\/p>\n

The biggest interview turn-offs for journalists are arrogant behavior, failing to answer material or sensitive questions, indicating what should and should not appear in the article.<\/p>\n

Survey findings:<\/h4>\n