{"id":2473090,"date":"2015-10-19T00:00:00","date_gmt":"2015-10-19T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\/"},"modified":"2021-10-06T05:44:45","modified_gmt":"2021-10-06T05:44:45","slug":"volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/crisis-communications\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\/","title":{"rendered":"Volkswagen Exec\u2019s Sincere Apology Blames Rogue Engineers \u2013 Not the Best Approach to a PR Crisis"},"content":{"rendered":"<p>By now, most people are aware that Volkswagen\u2019s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could \u201ccheat\u201d emissions tests. VW admitted that worldwide, 11 million cars that run on diesel fuel had this type of technology, and the researchers who discovered the falsities, found that cars emitted nearly 40 times the allowable levels of nitrogen oxides.<\/p>\n<p>Not good at all, considering VW\u2019s actions were deliberate, deceived government organizations and broke the trust of loyal VW customers around the world. Or did they? According to chief executive Michael Horn of VW\u2019s U.S. arm during a testimony at a House subcommittee hearing in Washington, D.C. on October 8th, the company is sorry about the emissions testing software, but it wasn\u2019t the company\u2019s decision to do this. Horn stated, \u201cThis was a couple of software engineers who put this in for whatever reason. To my understanding, this was not a corporate decision. This was something individuals did.\u201d<\/p>\n<p>It won\u2019t be surprising if everyone who read or listened to the hearing was scratching their heads in wonder at how a few employees could manage such a feat of deception without VW executives knowing. Even Representative Chris Collins (R-N.Y.) stated so, \u201cI cannot accept VW\u2019s portrayal of this as something by a couple of rogue software engineers. Suspending three folks \u2014 it goes way, way higher than that.\u201d<\/p>\n<p>And folks throughout the PR industry are probably more than baffled that VW executives would think U.S. government officials and U.S. customers would believe such claims. PRWeek even reported on the \u201csincere apology\u201d and noted that it fell flat with government officials.<\/p>\n<p>If VW hopes to rebuild its image, win back trust, and sell automobiles again, their <a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-services\/crisis-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">crisis management<\/a> needs to be refined and executed with precision. This can only start if and when VW executives take responsibility for the deception and hold themselves accountable with a truthful apology to its customers, and an answer as to how the company plans to rectify the betrayal (the $7.3 billion VW set aside to address the issue is a start).<\/p>\n<p>If they can\u2019t or won\u2019t do this, their image will be tarnished for a very long time.<\/p>\n<h3><strong>More information<\/strong><\/h3>\n<p>Official Website Xenophon Strategies: <a href=\"http:\/\/xenophonstrategies.com\">xenophonstrategies.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>By now, most people are aware that Volkswagen\u2019s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could \u201ccheat\u201d emissions tests. VW admitted that worldwide, 11 million cars that run on diesel fuel had this type of technology, and the [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1282,1283],"tags":[],"coauthors":[],"class_list":["post-2473090","post","type-post","status-publish","format-standard","hentry","category-crisis-communications","category-current-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Exec\u2019s Sincere Apology Blames Rogue Engineers \u2013 Not the Best Approach to a PR Crisis - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/crisis-communications\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen Exec\u2019s Sincere Apology Blames Rogue Engineers \u2013 Not the Best Approach to a PR Crisis - PRGN\" \/>\n<meta property=\"og:description\" content=\"By now, most people are aware that Volkswagen\u2019s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could \u201ccheat\u201d emissions tests. VW admitted that worldwide, 11 million cars that run on diesel fuel had this type of technology, and the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/crisis-communications\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T05:44:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/crisis-communications\\\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/crisis-communications\\\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"Volkswagen Exec\u2019s Sincere Apology Blames Rogue Engineers \u2013 Not the Best Approach to a PR Crisis\",\"datePublished\":\"2015-10-19T00:00:00+00:00\",\"dateModified\":\"2021-10-06T05:44:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/crisis-communications\\\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\\\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"articleSection\":[\"Crisis Communications\",\"Current Events\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/crisis-communications\\\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/crisis-communications\\\/volkswagen-execs-sincere-apology-blames-rogue-engineers-not-the-best-approach-to-a-pr-crisis\\\/\",\"name\":\"Volkswagen Exec\u2019s Sincere Apology Blames Rogue Engineers \u2013 Not the Best Approach to a PR Crisis - 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