{"id":2473088,"date":"2015-10-12T00:00:00","date_gmt":"2015-10-12T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/can-project-lightning-save-twitter\/"},"modified":"2021-10-06T05:45:25","modified_gmt":"2021-10-06T05:45:25","slug":"can-project-lightning-save-twitter","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/can-project-lightning-save-twitter\/","title":{"rendered":"Can Project Lightning Save Twitter?"},"content":{"rendered":"<p>Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events.<\/p>\n<p>Dubbed \u201cProject Lightning,\u201d the microblogging site is adding a new photo-centric tool that takes users to the photos, videos and tweets pertaining to major trending events. The goal is to simply get more people looking at and engaged with Twitter. Will it work?<\/p>\n<p>On the Twitter app, users will be able to press a button that takes them to an events screen. Kevin Weil, who heads Twitter\u2019s product team, told BuzzFeed that \u201cevents\u201d are defined as anything happening that\u2019s interesting. \u201cIt could be current events. It could be breaking news. It could be awards shows or sports. But also cultural events and moments,\u201d he said.<\/p>\n<p>How will this change impact media and PR professionals?<\/p>\n<ul>\n<li>If successful, Twitter will play a larger role in the way people consume media \u2013 which means Twitter could become a primary, if not THE primary, news outlet for users.<\/li>\n<li>The visual aspect of Project Lightning will give even greater importance to photos and videos as part of the overall content consumption experience.<\/li>\n<li>The ability to follow events will make it easier to keep up with trending topics without having to filter through unrelated content that\u2019s being shared by users at the same time.<\/li>\n<li>The potential to create custom curated lists could forever change the way Twitter is used by the media.<\/li>\n<\/ul>\n<p>What\u2019s your take on Projecting Lightning? Will it help Twitter become more mainstream by attracting an older audience? Or will this latest step by the company ultimately lead to its own demise by getting too far away from the core features that current users have come to know and love? Leave your comments in the space below or email me at <a href=\"mailto:cumpston@landispr.com\">cumpston@landispr.com<\/a>.<\/p>\n<h3><strong>More information<\/strong><\/h3>\n<p>Official Website Landis Communications Inc. (LCI): <a href=\"http:\/\/www.landispr.com\/\">www.landispr.com<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed \u201cProject Lightning,\u201d the microblogging site is adding a new photo-centric tool that takes users to the photos, videos [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1265],"tags":[],"coauthors":[],"class_list":["post-2473088","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Project Lightning Save Twitter? - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/can-project-lightning-save-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Project Lightning Save Twitter? - PRGN\" \/>\n<meta property=\"og:description\" content=\"Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. 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