{"id":2463395,"date":"2017-02-17T15:37:07","date_gmt":"2017-02-17T20:37:07","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?post_type=case_study&p=2463395"},"modified":"2023-05-18T11:20:40","modified_gmt":"2023-05-18T11:20:40","slug":"dominos","status":"publish","type":"case_study","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/case_study\/dominos\/","title":{"rendered":"Domino\u2019s"},"content":{"rendered":"

As the leaders in pizza delivery, Domino\u2019s introduced the DXP\u2122 single purpose delivery vehicle.\u00a0 The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino\u2019s sent an RFP to PRGN\u2019s Bianchi Public Relations<\/a>, a renowned automotive PR agency in Detroit, who asked Stevens Strategic Communications (now Roop & Co.<\/a> in Cleveland) to serve as the lead food PR firm creating the response and managing five PRGN agencies. Domino\u2019s believed the media would not be interested in the DXP unless the story broke as an automotive story.<\/p>","protected":false},"featured_media":2468397,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[248,245,2198,253,254,255],"sectors_industries":[266,272,249,259],"services":[243,246,251],"languages":[],"class_list":["post-2463395","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-bianchi-public-relations","agency-landis-communications-inc-lci","agency-roop-co","agency-the-castle-group","agency-the-fearey-group","agency-three-box-strategic-communications","sectors_industries-automotive","sectors_industries-consumer-products","sectors_industries-food-beverage","sectors_industries-lifestyle","services-events-campaigns","services-media-relations","services-product-brand-launches"],"acf":[],"yoast_head":"\nTop 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