by Andy See | 28 Jun, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
