by C.L. Conroy | 13 Jan, 2021 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, PRGNfuture, Public Relations
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line?  As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the...				
					
			
					
											
								
							
					
															
					
					 by Danielle Dickinson | 10 Dec, 2020 | Digital PR, Events, PR Tips & Trends, Public Relations
With Covid-19 still dominating our social and business interactions – and will likely continue to do so well into 2021 – the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid...				
					
			
					
											
								
							
					
															
					
					 by Natalie Ghidotti | 9 Nov, 2020 | Digital PR, Online PR, PR Tips & Trends, Social Media Marketing
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews,...				
					
			
					
				
															
					
					 by Lynn Erasmus | 31 Aug, 2020 | Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, SEO
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...