by Brad Kostka | 3 Jan, 2022 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile...
by Boh Tiong Yap | 22 Nov, 2021 | Corporate Communications, Corporate Social Responsibility, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Sustainability
Virtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of...
by Natalie Ghidotti | 27 Sep, 2021 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, SEO, Social media Management
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in...
by Lauren Reed Williams | 23 Aug, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
by Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
by Alessandra Malvermi | 19 Jul, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times...
