by Bill Southard | 18 Jul, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social media Management
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...				
					
			
					
				
															
					
					 by Leeza L. Hoyt, APR | 3 May, 2024 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Real Estate Marketing, Social media Management
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a...				
					
			
					
				
															
					
					 by Leeza L. Hoyt, APR | 22 Apr, 2024 | Consumer Communications, Corporate Communications, Digital PR, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque –...				
					
			
					
				
															
					
					 by Alessandra Malvermi | 18 Mar, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...				
					
			
					
				
															
					
					 by Gábor Jelinek | 14 Dec, 2023 | AI in PR, Corporate Communications, Digital PR, ESG Reporting, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations
Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies,...				
					
			
					
				
															
					
					 by Brad Kostka | 20 Nov, 2023 | AI in PR, Corporate Communications, Digital PR, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...