by Blake Lewis III | 5 Jan, 2021 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history....
by PRGN Admin | 1 Apr, 2019 | Crisis Communications
Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be...
by PRGN Admin | 14 Dec, 2018 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of...
by PRGN Admin | 24 Sep, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible...
by PRGN Admin | 17 Aug, 2018 | Crisis Communications, Media Relations, PR Tips & Trends
Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity...
by PRGN Admin | 29 Jun, 2018 | Crisis Communications
The corporate horizon has been littered with the skeletal remains of brands whose reputations have been tattered by a PR disaster. Three types of crises, in particular, have dominated the news recently: Security breaches (think Equifax) Bad behavior by a “rogue”...
