by Etienne Vioget | 21 Aug, 2023 | B2B Communications, Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, Measurement, PR Tips & Trends, Public Relations, Sustainability
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...
by Frédéric Francois | 14 Aug, 2023 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes...
by Frédéric Francois | 3 Jul, 2023 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, Public Relations, Reputation Management
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is...
by David Wills | 15 Jun, 2023 | Corporate Communications, Corporate Social Responsibility, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations
The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe...
by Valentina Giacaman | 6 Jun, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
by Michelle Lyng | 25 Apr, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social campaigns
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
