Reacting to Controversial Topics

The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war.  The role of public relations is often to...

Green Claims Directive: Re-establishing Trust in Sustainability Communication

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing...

The Key to an Outstanding Sustainability Report

In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to...

The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

In a world increasingly aware of The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance...

Commercial Brands in a Sustainability-Driven Business World…

The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability.  Because we...

How a Values-Aligned Mission is Good for Business

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading...