by Natalie Ghidotti | 12 Apr, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
by Brianne Murphy Miller | 1 Apr, 2021 | Corporate Communications, Investor relations, PR Tips & Trends, Public Relations
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...
by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
by Michelle Lyng | 15 Feb, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
by Philip Hauserman | 18 Jan, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PRGNfuture, Reputation Management
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two...
by C.L. Conroy | 13 Jan, 2021 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, PRGNfuture, Public Relations
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the...
