by Natalie Ghidotti | 27 Sep, 2021 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, SEO, Social media Management
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in...
by Andy See | 13 Sep, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
by Boh Tiong Yap | 30 Aug, 2021 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly...
by C.L. Conroy | 2 Aug, 2021 | Consumer Communications, Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations
Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...
by Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
by PRGN Admin | 12 Jul, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Over the last year, many companies have asked themselves: are we doing enough to address social justice issues that affect our customers and employees? And is it wise for brands to publicly take a stance on such issues? Leaders are understandably hesitant to step out...
