by Andy See | 27 Mar, 2023 | Corporate Communications, ESG Reporting, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management, Sustainability
Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the...
by Dwayne Alexander | 23 Mar, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
New White Paper Shares Expert Advice from Around the Globe A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication...
by Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
by Andy See | 9 Mar, 2023 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations, Sustainability
We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to...
by Brad Kostka | 20 Feb, 2023 | Corporate Communications, PR Tips & Trends, Public Relations
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
by Michelle Lyng | 8 Feb, 2023 | Corporate Communications, Employer Branding, Gen-Z, PR Tips & Trends, Public Relations
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we...
