Germany – United in the Heart of Europe

Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the...

People-Centric PR: Why Understanding Your Audience is Critical

When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...

Denver: Fueling Client Success

Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since...

Mexico: Bringing PR and PA Excellence to Diverse Organizations

Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico...

Argentina: Crafting Strategies for Communications Challenges

Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must...