by Robert Bauer | 5 Jul, 2021 | B2B Communications, Consumer Communications, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are...
by Boh Tiong Yap | 21 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. Social...
by Natalie Ghidotti | 16 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about...
by Michelle Lyng | 1 Jun, 2021 | Consumer Communications, Coronavirus, Online PR, PR Tips & Trends, Public Relations, Real Estate Marketing
Last year was epic in terms of disruption to most businesses and few industries were as disrupted as the real estate industry. While the disruption was immense, it wasn’t all negative. In fact, real estate is having a banner year in 2021, fueled in part by the way the...
by Lauren Reed Williams | 10 May, 2021 | Consumer Communications, Gen-Z, PR Tips & Trends, Public Relations, Social Media Marketing
Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above...
by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
