by Brianne Murphy Miller | 29 Nov, 2021 | Consumer Communications, Corporate Communications, PR Tips & Trends, Public Relations
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you...
by Bill Southard | 6 Sep, 2021 | Consumer Communications, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
by Lauren Reed Williams | 23 Aug, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
by C.L. Conroy | 2 Aug, 2021 | Consumer Communications, Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations
Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...
by Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
by Alessandra Malvermi | 19 Jul, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times...
