How The Brand Influence Equation Has Changed

What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance.  The shift is being driven by rising expectations...

Trust, Digital Strategies and Customer Loyalty Drive Brand Influence

Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...

Texas: Big Business in the Lone Star State

Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states...

Florida: The Americas’ Business Bridge

Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity...

Taiwan: Efficient Hub for Trade and Investment in East Asia

Business environment in Taiwan Renowned as a key player in the global economy, Taiwan stands as a highly developed and technologically advanced market. With its strategic location in East Asia, robust economy, and innovation-driven industries, Taiwan serves as a...