by Brad Kostka | 4 May, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Media Relations, PR Tips & Trends, Public Relations
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...
by Michael Diegelmann | 19 Apr, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the...
by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...
by Michael Diegelmann | 28 Mar, 2022 | B2B Communications, Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Sustainability
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability...
by Mark Hazlin | 9 Mar, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. New blockchain...
by Brad Kostka | 3 Jan, 2022 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile...
