by Valentina Giacaman | 26 Sep, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Social campaigns
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
by Valentina Giacaman | 23 Nov, 2020 | B2B Communications, Corporate Communications, Investor relations, PR Tips & Trends, Reputation Management, Sustainability
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies –...
by Valentina Giacaman | 5 Oct, 2020 | Corporate Communications, Gen-Z, PR Tips & Trends, Public Affairs, Reputation Management
With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment...
by Valentina Giacaman | 2 Jun, 2020 | PR Tips & Trends, Public Relations
The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a...
by Valentina Giacaman | 2 Mar, 2020 | PR Tips & Trends
At a recent dinner at a corporate event, I had the opportunity to listen to a stand-up comedian. Each joke was more macho than the other. And I thought, what a bad image this dinner will give this brand with all the women here and how old-fashioned the whole gig is....
