SEO, Content and Trust – Top List of Global PR Takeaways

SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership Conference Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to...

From Sport to Corporate Storytelling

In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real...

Is project-based funding advisable?

Hands of NGOs tied   Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly...