by PRGN Admin | 1 May, 2017 | PR Tips & Trends
This post is sponsored by ClickTime and Gould+Partners. Over-servicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative...
by PRGN Admin | 25 Apr, 2017 | PR Tips & Trends
Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 – Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and...
by PRGN Admin | 22 Apr, 2017 | Media Relations, PR Tips & Trends
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...
by PRGN Admin | 24 Mar, 2017 | Media Relations, PR Tips & Trends
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....
by PRGN Admin | 6 Mar, 2017 | PR Tips & Trends
Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last...
