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Doing PR in Austria – some hints to maximise success in a special Central European market

Doing PR in Austria – some hints to maximise success in a special Central European market

by PRGN Admin | 22 Jun, 2017 | PR Tips & Trends

Austria is among the world’s most stable and prospering economies, but its media landscape is comparatively small. If you can’t convince a handful of relevant journalists to tell your story to their audiences, you’re lost because you don’t have many alternative...
PRGN Launches Instagram Takeovers

PRGN Launches Instagram Takeovers

by PRGN Admin | 14 Jun, 2017 | PR Tips & Trends, Social Media Marketing

Earlier this year, PRGN launched its Instagram account and earlier this month, Instagram takeovers,a new series where our partners will share what life is like in their city and at their agency. Instagram is unique because unlike Facebook and Twitter, the content has...

Mastering PR in the LA Market: Five Tips to Becoming an Insider

by PRGN Admin | 8 Jun, 2017 | PR Tips & Trends

Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land.  We also have a diverse, multi-ethnic population that makes us a cultural hub – with people...

Smart Estimates: High relevance for investor relations managers

by PRGN Admin | 6 Jun, 2017 | PR Tips & Trends

  Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking...
Why Reporters Didn’t Attend Your Press Event

Why Reporters Didn’t Attend Your Press Event

by PRGN Admin | 5 Jun, 2017 | PR Tips & Trends

You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that...
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