by PRGN Admin | 16 Jul, 2018 | Media Relations, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
by PRGN Admin | 29 Jun, 2018 | Crisis Communications
The corporate horizon has been littered with the skeletal remains of brands whose reputations have been tattered by a PR disaster. Three types of crises, in particular, have dominated the news recently: Security breaches (think Equifax) Bad behavior by a “rogue”...
by PRGN Admin | 25 Jun, 2018 | PR Tips & Trends, Public Relations
Public relations has long been a powerful marketing tool for companies. In today’s digital environment, its impact is greater than ever. Here are nine reasons why every company should be investing in PR: 1. Allows a company to own and manage its narrative. Companies...
by PRGN Admin | 16 Jun, 2018 | PR Tips & Trends
Name: Kent Barrett Title: Vice President PRGN agency: The Hoyt Organization Location: Los Angeles, USA Years at the agency: 9 years 1. What did you do before PR? : I was a political reporter covering the Illinois Statehouse for ABC affiliates and did a brief stint as...
by PRGN Admin | 16 Jun, 2018 | Current Events, PR Tips & Trends
The Peace Summit between President Donald Trump of USA and Chairman Kim Jong Un of the Democratic People’s Republic of Korea held at The Capella Hotel on Sentosa Island concluded on 12 June. The historic meeting was considered a success, as both parties agreed to meet...
