by PRGN Admin | 25 Aug, 2018 | PR Tips & Trends
The popularity of influencer marketing has exploded in recent years. Common belief is that the influencers‘ opinions can shape the perceptions of their followers. Though marketing campaigns constantly change, the followers‘ faith and trust in the influencer remains...
by PRGN Admin | 17 Aug, 2018 | Crisis Communications, Media Relations, PR Tips & Trends
Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity...
by PRGN Admin | 10 Aug, 2018 | PR Tips & Trends
We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about...
by PRGN Admin | 3 Aug, 2018 | PR Tips & Trends, Public Relations
Artificial intelligence is not science fiction anymore. AI is here, and it’s probably part of your daily life. In fact, when you search the web at any time from any device, whether you’re typing into a browser or talking to Siri, you are interacting with AI. Search...
by PRGN Admin | 27 Jul, 2018 | PR Tips & Trends
The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She...
