by PRGN Admin | 19 Oct, 2018 | Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The...
by PRGN Admin | 1 Oct, 2018 | Media Relations, PR Tips & Trends, Public Relations
When watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a...
by PRGN Admin | 24 Sep, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible...
by PRGN Admin | 17 Sep, 2018 | PR Tips & Trends
Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information...
by PRGN Admin | 31 Aug, 2018 | Media Relations, PR Tips & Trends, Public Relations, Social Media Marketing
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
