5 Ways to Use Your Blog to Manage a Crisis

by | 1 Apr, 2019 | Crisis Communications

Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be...

Employee Advocacy Can Improve PR

by | 26 Mar, 2019 | PR Tips & Trends

Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be...
What is a PR Firm?

What is a PR Firm?

by | 19 Mar, 2019 | PR Tips & Trends

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social...
Is a College Degree Necessary to Work in PR?

Is a College Degree Necessary to Work in PR?

by | 15 Feb, 2019 | PR Tips & Trends

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their...