by PRGN Admin | 17 Jun, 2019 | PR Tips & Trends
No matter what you do the request for proposal (RFP) is a fact of life in the world of PR agencies and clients. In fact, some 30 percent of all PR agency new business comes via the RFP. For many corporate and institutional clients, RFPs are necessary, as corporate...
by PRGN Admin | 3 Jun, 2019 | PR Tips & Trends
After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of...
by PRGN Admin | 20 May, 2019 | PR Tips & Trends
In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with...
by PRGN Admin | 18 May, 2019 | News
Global communications group elects new president during bi-annual meeting The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were...
by PRGN Admin | 17 May, 2019 | News
Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the bi-annual meeting. The Public Relations Global...
