by Lynn Erasmus | 31 Aug, 2020 | Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, SEO
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...
by Lynn Erasmus | 20 Jul, 2020 | Online PR, PR Tips & Trends, Public Relations
In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the...
by Lynn Erasmus | 8 Jul, 2019 | Current Events, Public Relations, Reputation Management
Online activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story. We’ve seen how activists can garner a groundswell of support that can overrule...
by Lynn Erasmus | 10 Jun, 2019 | Current Events, PR Tips & Trends
Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they...
