Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...

Five PR Nightmares Businesses Can Avoid

“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that...