by Brad Kostka | 13 Mar, 2023 | PR Tips & Trends, Public Relations, Rebranding, Reputation Management
In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a...
by Brad Kostka | 23 Feb, 2023 | Digital PR, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations
The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on...
by Brad Kostka | 20 Feb, 2023 | Corporate Communications, PR Tips & Trends, Public Relations
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
by Brad Kostka | 1 Aug, 2022 | Corporate Communications, Crisis Communications, Digital PR, PR Tips & Trends, Public Relations, Reputation Management
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural...
by Brad Kostka | 20 Jun, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back...
