by Bill Southard | 23 Jun, 2025 | Consumer Communications, Corporate Communications, Employer Branding, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
by Bill Southard | 13 Feb, 2025 | Consumer Communications, Events, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number...
by Bill Southard | 27 Jan, 2025 | Consumer Communications, Corporate Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working...
by Bill Southard | 12 Sep, 2024 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
by Bill Southard | 18 Jul, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social media Management
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
