Ontario (Canada), Toronto

Media Profile

Media Profile is a complete communications agency. We're proudly independent, female led, and employee owned. That means that we share a stake in the conversation. Whether it calls for deep sector experience or a sharp eye for trends, we believe in bringing the right people with the right perspectives for the job at hand. For decades, we've been telling stories that connect people with the issues and brands shaping their world. The work spans public relations and corporate communications to social strategy, creative and influencer marketing. Our approach is simple. Listen. Learn. Contribute something meaningful. Local impact or global innovation, we love clients with something to share. We have partnered with international brands like Honda, Starbucks, Acura, Uber, Epson, Dairy Queen and The Home Depot, some for more than 20 years.

Agency website

Agency specialty:

Branding & Design, Community & Stakeholder Engagement, Content Creation & Copywriting, Corporate Communications, Crisis Communications, Digital Marketing, Employer Branding & Internal Communications, Event Management, Media Training, Messaging & Positioning, Public Relations, Video & Podcast Production, Website Development

Alison King

President

Alison has been with Media Profile for more than 35 years and takes a very hands-on approach to her role of President. What sets her apart is an innate ability to connect with clients and to quickly get to the heart of their communication challenges. Throughout her career, Alison has led communications for some of this country’s biggest brands and most prestigious associations. She is passionate about Media Profile, and about delivering the highest quality PR services in Canada. She works directly with clients and senior leadership teams, including crisis and issues management. As Media Profile’s leader, Alison ensures that everyone at Media Profile is happy, healthy and has the tools they need to be the best in the business. E: alison.king@mediaprofile.com P: 416.504.8464

David Wills

Senior Vice President

David understands the importance of a strong narrative, clear messages and compelling delivery. David draws on his natural storytelling abilities to help clients weave their messages together in a powerful way. His approach is informed by his prior work as a newspaper reporter and political aide at Queen’s Park. After 25 years at Media Profile, he’s more than just a storyteller: he’s a trusted and respected advisor to his clients. David has media-trained CEOs, senior government officials, leaders of movements, and high-profile aspiring politicians. You can often catch his commentary as a regular guest on The John Oakley Show on AM640. David is the senior liaison with our finance department and our accounting firm. He reviews bi-monthly account payable statements, reviews monthly financial statements and and continuously monitors the billing tracker. With John and Alison, he has signing authority for contracts and other formal documents. He also reviews and approves all contracts, NDAs and LOAs, seeking legal advice as needed. David works with John and Scott to structure how we bill for our technology services. David also oversees our IT consultant and technology purchases like laptops, Cloud Servers, firewalls, etc. E: david.wills@mediaprofile.com P: 416.504.8464

Clients of Media Profile

Industry expertise: Arts / Entertainment, Automotive Public Relations, Business & Professional Services, Construction & Real Estate, Consumer Electronics, Consumer Goods, Financial Services, Food & Beverage, Government / Public Sector, Hospitality, Travel & Tourism, Non-Profit & NGOs, Retail & E-commerce, Sports & Fitness, Technology, Transportation & Logistics

Get in touch with Media Profile

Contacts

https://www.mediaprofile.com

Social media

Office

500-579 Richmond St. W.

Toronto

Ontario

M5V1Y6

Canada