Focus: China Advocate focuses on strategic communication and serves industries such as tech, healthcare and manufacturing.
Business Acumen: Our 20+ consultants have MBAs and multidisciplinary backgrounds. We use Lean Communication to solve practical business problems.
China Depth: Located in Beijing, we know factors for business to succeed locally. Our senior staff provides practical services on the frontline.
Global Breadth: With our global partners, we support companies in various markets, esp. Chinese companies going global.
Service Offering
Public Relations: Using high-quality contents and diverse media channels, we help clients enhance their brand reputation.
Public Affairs: Through balanced analysis, we help clients identify policy and regulatory risks and seize business opportunities.
Crisis Management: Provide the full suite of business crisis management consulting before, during, and post-event.
Core Competencies
PR Model: Our “Dual Diamond” and “5R in One” models prove to be effective, beneficiary to clients’ brand building.
Strategic Thinking: An award-winning team with both international vision and local wisdom ensures ideas are strategic and practical.
Corporate Narrative: Use research to identify a company’s proposition and develop stories that resonate with stakeholders.
External Network: Sound relationship with leading Chinese media and experts and bridge such “Guanxi” to clients.
Business Insight: Understand environment on the ground, providing bespoke support based on client’s business needs.
Partnerships: Work side-by-side with a company’s Public Relations and Government Relations function and senior executive team.
Expert Relations: We are capable of helping clients to expand their networks in China, esp. relationship with KOLs, experts and associations. Through our Singapore office and global affiliated partners, we can also provide client services in different markets.
China Advocate serves a broad range of clients focused in healthcare, high-tech, advanced manufacturing and other B2B industries.
Our key current clients include LinkedIn, Dassault Systemes, Snapchat, Boston Scientific, Thermo Fisher, Lyondell Basell, Huntsman, General Mills, Ferrero, Novozymes and Ecolab.
Past and project clients include Amazon, Dell, Byte Dance, Happy Elements, DBS Bank, TE Connectivity and Ethiopian Airlines. In addition to assisting multinational companies navigate the Chinese market, we also have a track record of helping Chinese brands establishing international presence.
Client Testimonials
Excellent Service: “The team has excellent skills, understanding the government, media and industries. Their efforts have opened up many business opportunities for us.”
Professional: “China Advocate’s consultants are reliable, responsive, and flexible, helping us share the pressure in difficult moments. They are our trusted partners.”
Strong Support: “Besides interpreting policy changes in China, they also help us understand the rationale behind. The firm enjoys a great reputation within our company!”
Awards
China Advocate has achieved a remarkable feat by winning the esteemed 2023 PR Awards Asia in the highly competitive category of B2B Communications. This outstanding achievement further solidifies our position as a trusted provider of top-notch, consulting-driven PR solutions. Our exceptional work has also been recognized through nominations for prestigious accolades such as the Sabre Asia Pacific Awards, Drum Awards, and China’s Suqin Awards.