Alexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities.
We specialise in building media relationships and achieving results in earned, owned and sponsored media to enhance our clients’ reputations.
We are winners of 13 global awards from San Francisco to London, Washington DC to Singapore for our PR and content work, and most recently won two awards at SABRE Asia-Pacific Awards 2022 for our work with Kiwi Wealth and 4 Day Week Global, as well as the award for ‘Best micro-agency to work for’ for the second year in a row.
Alexander PR and The Content Place are known for effective strategy and leadership
With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients.
Our service ethic includes 24/7 availability, a strategic outlook and results-oriented approach.
Our long-term partnerships are global: we work just as much with New Zealand businesses as we do with Australian-based, or international entities.
- We are: experienced with industry, business, trade, product launches, events and customer stories.
- We are: competitive for our clients and always beat their competitors’ share of voice. Our international clients expect it. “Always on” media monitoring and opportunity searching is part of our DNA.
- We are known for: 50% of our long-term retainer clients started by asking for crisis and issues help.
- Our reporting: is excellent, timely and dependent on client requirements. We present this monthly or quarterly.
- We started: utilising opinion pieces and thought leadership in 2007 – and have had consistent tier 1 results ever since.
- Our team: have excellent long-term relationships with businesses and tier 1 media.
- Our culture: allows for robust two-way conversation.
- We have: a number of global and APAC clients and partners, including CoreLogic, 4 Day Week Global, Ray White, AFT Pharmaceuticals, Schneider Electric and many more. We are happy to work with others in syndication.
Innovations
The Content Place – our dedicated content and storytelling powerhouse, focused on creating quality owned content, including video, podcasts, white papers, etc.
Companycrisis.co.nz – established amidst the pandemic, this is the dedicated issues and crisis management hub for leaders, hosting a comprehensive white paper to help those needing support during stormy times. Experts and leaders are able to submit contributing articles.
The Publishing Place – our authoring unit, focused on bringing our content and PR expertise into symbiosis for maximum impact on book launches.
Podcasts & In-house Shows – we were among the early adopters of podcasts and have supported a number of clients in establishing and hosting successful podcasts, as well as hosting our own show, The C-Suite Spot.