Media & Entertainment
The global media and entertainment industry is another sector undergoing major transformation. Digital fragmentation, evolving consumer preferences and mounting pressure on legacy models are a major challenge but also an opportunity, as consumer spending on subscriptions and paid content surge. Competition in the sector is intensifying all the time, and across all platforms. The immediate future will be characterized by further expansion of AI-powered production and advertising, continued growth in gaming and immersive media and a more hybrid media ecosystem that blends streaming, live events, social content and interactive formats. For content providers, that means balancing profitability with investment in AI and innovation.

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We work, and have worked, with some of the world’s foremost brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.

 

Communications opportunities

Even amongst the diverse media and entertainment industry, communications opportunities are largely being driven by shifting consumer behaviour and rapid digital innovation.

Within this complex ecosystem, providers can build visibility by leveraging AI, data and new production technologies – enhancing their creativity and efficiency – and by leaning into a growing demand for short-form, social-first content to strengthen user engagement.

With streaming saturation and platform fragmentation, brands can also stand out through thought leadership on less visible topics: sustainability, responsible AI, audience safety, cultural representation. Meanwhile, demand for transparency around rights and royalties gives companies an opportunity to position themselves as industry leaders in fairness and innovation.

PRGN: your partner

PRGN is ideally positioned to support companies within the diverse, fragmenting media and entertainment industry by amplifying their stories, helping them navigate change, and delivering cross-market communications support.

Our members work together to provide coordinated cross-border campaigns ensuring that have consistency of messaging while tailoring content to local cultures, languages and media landscapes. We can help build thought leadership around trends such as AI-driven production, creator economies and immersive entertainment, positioning companies as innovators.

PRGN also strengthens brand visibility through global media relations, influencer engagement, social content and event promotion. Our experienced members also offer robust issues and crisis management to safeguard reputation and strengthen credibility.

Case Studies

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