Automotive

The global automotive industry is undergoing a profound transition, with electrification, digital connectivity and autonomous technology reshaping the way cars and made and marketed. While the industry has recovered from the pandemic slowdown, the sector is more competitive than ever with new entrants challenging long-established brands. For automakers, leading on innovation is a key to success in this crowded space, with other challenges including supply chain constraints, raw-material volatility and increasing environmental regulation.

Trusted by the best

We work, and have worked, with some of the world’s foremost automotive brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.

Communications opportunities

For automotive brands, there are clear opportunities to stand out in the communications space, with consumer expectations around sustainability and other key issues driving the agenda.

The ability to leverage storytelling to highlight success in innovation and mobility c an help brands to connect with their audiences, while new social and influencer channels are vital to building trust in a sector once defined purely by performance. Clear, consistent messaging helps cut through complex technology narratives to show how brands are driving a cleaner, smarter future.

PRGN: your partner

Within complex, highly competitive landscape, PRGN is ideally positioned to help automotive brands show how they are dealing with core industry issues like innovation, regulation and reputation.

Our members’ integrated approach encompasses media relations, digital engagement and stakeholder communications to help automotive clients communicate transformation across markets and highlight their leadership on sustainability and technology. With deep local insight covering every major market, PRGN supports automotive brands in building trust, engaging communities and navigating change.

Case Studies

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