La importancia de un buen plan de CEO Positioning

Los planes de CEO Positioning se han convertido en una herramienta estratégica imprescindible en el entorno empresarial actual. Los principales ejecutivos necesitan proyectar un liderazgo visible, coherente y con propósito. Porque un CEO bien posicionado no solo...

How The Brand Influence Equation Has Changed

What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance.  The shift is being driven by rising expectations...