Navigating PR in an Election Year – The Political Minefield

As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...

Germany – United in the Heart of Europe

Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the...

Detroit: North American Crossroad for The Automotive & Mobility Industry

Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...

People-Centric PR: Why Understanding Your Audience is Critical

When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...