by Brad Kostka | 28 Aug, 2023 | AI in PR, Digital PR, Measurement, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
by Dominique Biquard | 24 Aug, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal...
by Etienne Vioget | 21 Aug, 2023 | B2B Communications, Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, Measurement, PR Tips & Trends, Public Relations, Sustainability
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...
by Frédéric Francois | 14 Aug, 2023 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes...
by Natalie Ghidotti | 7 Aug, 2023 | Corporate Communications, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...