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The Best Social Media Campaigns of 2020

by Uwe Schmidt | 29 Mar, 2021 | Consumer Communications, Coronavirus, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
Five Ways Communicators Should Prepare to Reopen After Covid-19

Five Ways Communicators Should Prepare to Reopen After Covid-19

by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
How to Find Micro-Influencers That Match Your Brand

How to Find Micro-Influencers That Match Your Brand

by Lauren Reed Williams | 16 Mar, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing...

Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments

by PRGN Admin | 10 Mar, 2021 | News, Public Relations

NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...

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