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A genuine approach: positive impact lobbying – and why clients should care…?

by Natacha Clarac | 30 Sep, 2019 | PR Tips & Trends, Public Affairs, Sustainability

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a...

Communication Agencies and Law Firms: the new allies in business crises

by Valentina Giacaman | 23 Sep, 2019 | PR Tips & Trends

In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies...

More than office décor: Five PR awards programs that will make your agency stand out

by Ashton Brown | 9 Sep, 2019 | PR Tips & Trends, Public Relations

Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate...

Real Estate Public Relations: The Five-Step Process that Creates a Successful Program

by Leeza L. Hoyt, APR | 2 Sep, 2019 | PR Tips & Trends, Public Relations

There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of...

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