by PRGN Admin | 24 Jun, 2019 | News
Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth To drive growth in emerging...
by Michael Diegelmann | 24 Jun, 2019 | Investor relations, PR Tips & Trends
No personal contact, no investment in your company. The simple truth is: Investing is a people business and Investor Relations is about building relationships. Going on a roadshow to get in direct contact with institutional investors is obviously one of Investor...
by PRGN Admin | 17 Jun, 2019 | PR Tips & Trends
No matter what you do the request for proposal (RFP) is a fact of life in the world of PR agencies and clients. In fact, some 30 percent of all PR agency new business comes via the RFP. For many corporate and institutional clients, RFPs are necessary, as corporate...
by Lynn Erasmus | 10 Jun, 2019 | Current Events, PR Tips & Trends
Love them or leave them, the fact is we simply can’t ignore them – the difference that is between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they...
by PRGN Admin | 3 Jun, 2019 | PR Tips & Trends
After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of...
