by PRGN Admin | 21 May, 2018 | PR Tips & Trends, Social Media Marketing
A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access...
by PRGN Admin | 14 May, 2018 | PR Tips & Trends, Public Relations
When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know...
by PRGN Admin | 7 May, 2018 | PR Tips & Trends, Public Relations, Social Media Marketing
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
