by PRGN Admin | 29 Jan, 2018 | Crisis Communications, PR Tips & Trends, Public Relations
For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they...
by PRGN Admin | 22 Jan, 2018 | PR Tips & Trends, Public Relations
We live in amazing times today, we are so digitized and so technologically advanced that the beginning of my PR career 20+ years ago seems to be in another life. I remember sending press releases by fax and communicating very important issues via pagers. No mobile...
by PRGN Admin | 16 Jan, 2018 | PR Tips & Trends, Public Relations
At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text,...
by PRGN Admin | 8 Jan, 2018 | PR Tips & Trends, Public Relations
In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1....
