by PRGN Admin | 30 Aug, 2017 | News
NYC to Nashville Laura Vinci, CooperKatz How does five days spent in Nashville benefit the way we do business in New York City? From an event-planning lunch at O’Charley’s (including samples!) to Wine Wednesday meetings to PRSA networking events, this woman from the...
by PRGN Admin | 29 Aug, 2017 | PR Tips & Trends
You’ve got the idea. Your business plan is in place. The financing is ready to roll. Now you’re ready to launch. Let the media tour begin, right? Wrong. In today’s world, launching a new company isn’t just a news release or even a media tour. There are simply too many...
by PRGN Admin | 22 Aug, 2017 | Media Relations, PR Tips & Trends, Social Media Marketing
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts. Do 1. Watch the...
by PRGN Admin | 22 Aug, 2017 | President's Blog
Throughout my all-most 20 years in the communications game, I have been participating in many business networks – national as well as international. These networks have contributed to many learnings and business connections, but also to some important realizations....
by PRGN Admin | 17 Aug, 2017 | PR Tips & Trends, Social Media Marketing
Hungary’s media consumption is rapidly shifting towards social media. And so much so that the king of all media, television – which has survived all major media transformations so far – is now being dethroned by young video makers of YouTube. By 2017, advertising...