by PRGN Admin | 28 Sep, 2015 | PR Tips & Trends
by Evelyn Holtzhausen President Elect, PRGN More years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from “head office” in Johannesburg requesting a “follow up” on a tip off or rumour that...
by PRGN Admin | 21 Sep, 2015 | PR Tips & Trends
Professional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store. Often with digital marketing, the story...
by PRGN Admin | 14 Sep, 2015 | PR Tips & Trends
Babylonian language of confusion in the communications industry One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion...
by PRGN Admin | 7 Sep, 2015 | PR Tips & Trends
2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is...
